Grahakjago (S.K.Virmani)©

Volvo Cars have come out with an advertisement in The Times of India dtd. 04/12/2014 with following terms which are subject matter of this blog. The main attraction of the title of the advertisement is "100% Luxury. 0% Interest rate." 1. Interest Free Loan for First two years 2. Insurance Free                                                                                                      Times of India dtd. 04/12/2014 The author of the blog has been raising up the issues with Advertising Standard Council of India (ASCI) on both terms being used by other industries. However, ASCI could not find any objections to such terminology in the advertisement. The main objections found by the author are: 1. Interest Free Loan or prominently advertised as "zero percent EMIs" as there could not be     any finance schemes without any interest as it is common logic that the Financial companies are not doing business for charity. There is a reason to bel

It has always been a trend to mislead the consumers. The company offers attractive schemes which practically do not exist. Some of the misleading advertisements in the recent times have been offering sale of product and services at deferred payment terms without interest, free insurance schemes by Automobile companies, Real Estate, Builders, fairness cremes, speak English fluently, get rid of Wrinkles etc. etc. The consumer also become victims of such advertisements etc. There is a sudden spurge in the recent times about such misleading advertisements as basically the industry is without any regulator despite being billion dollar industry. However, Advertising Standard Council of India referred as ASCI which seems to be a remedy to address such issues. ASCI is a voluntary self-regulatory organization, registered as a not-for-profit company under section 25 of the Indian Cos. Act. The sponsors of ASCI, who are its principal members, are firms of considerable repute within Industr

Chevrolet has come out with an advertisement in The Times of India dtd. 27/11/2014 for their "Beat" model.      The Company offered following benefits through the advertisement: 1. Insurance @ Re.1/- for 3 years (benefits upto Rs. 47,000/-) plus 2. Accessories worth Rs. 20,000/-  is misleading on several counts plus 3. Cash benefits Rs. 10,000/- plus 4. Loyalty Bonus Rs. 20,000/- plus 5. Corporate Offer Rs. 3,000/-  It states in bold box "Total Benefits Rs.1,00,000/-" I am just giving below an analysis of the above discounts and offers as such offers are fashion of the day as it suits companies, traders, dealers etc. I am confident that the analysis could be of informative for all those who have already purchased or those who are likely to purchase the vehicles with such kind of offers and discounts. I am just wondering if those who have already purchased "Beat" model, could relook as to whether they got real benefits of Rs. 1,